If you are doing social media marketing or online marketing for any type of business at all, whether it’s a business that you do on the side because you enjoy and want to make a little extra money, you’re a full-time entrepreneur, or your job is doing marketing, being able to determine if the places where you have invested time or money is important.
If marketing isn’t resulting in paying clients, it’s could be a waste of time and money. But understanding which things to track and measure, and whether those numbers are good, can be confusing.
Measuring online marketing can be as simple as a few steps that will give you a quick overview of the effectiveness of your marketing campaign.
In this class, you will learn:
What you should be measuring for your online marketing efforts, especially paid advertising (such as pay-per-click)
How to know if those numbers show that your strategy is working
Organic vs paid reach
Why impressions are important
Prospective clients (leads) and potential income potential
Look at specific examples of what I track using results for three of my clients
Calculating return on investment (ROI) and determine if yours is good
You will create:
A spreadsheet to help you track these numbers, view the history of the impact of your efforts, and calculate return on investment.
This training is right for you if:
You already do online marketing, especially for paid advertising
You want an easy way to understand if your efforts are resulting in sales